I am a recent graduate of Columbia University with a Master’s degree in Applied Analytics and a background in brand management and data science. My work sits at the intersection of analytics, strategy, and storytelling, and I am especially interested in using data to answer business questions in a way that is both rigorous and easy to understand for non-technical audiences.

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Before Columbia, I graduated Magna Cum Laude from Northeastern University, where I studied Business Administration with a concentration in Brand Management and a minor in Data Science. Through coursework and internships, I gained hands-on experience in marketing analytics, customer insights, and performance reporting. I have worked with real business data across industries including e-commerce, finance, and consumer brands, translating analysis into actionable recommendations.

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What motivates me most is the process of turning complex data into clear decisions. I enjoy building models, testing assumptions, and then stepping back to interpret what the results mean in practice. I am particularly drawn to projects involving customer behavior, lifetime value, segmentation, and experimentation, where analytics directly shapes strategy.

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Beyond analytics, I am also passionate about visual storytelling and photography. This creative perspective influences how I present my work, with an emphasis on clarity, structure, and design. I believe good analysis should not only be accurate, but also intuitive and thoughtfully communicated.

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This portfolio highlights selected projects that reflect how I approach problems: analytically, strategically, and with attention to detail.